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Australia has a sophisticated financial services sector, boasts a comparatively strong economy and is well positioned as a financial hub in the world's fastest growing region. Yet the sector faces unprecedented challenges, many of which stem from the global financial crisis. The pace of growth has slowed, trust has been eroded – particularly in international markets – and the sector is in a rebuilding phase that will likely continue for some years. Every financial services organisation faces the challenge of re-engaging customers, increasing profitability and identifying opportunities for growth in Australia and globally.
The Australian financial services industry continues to maintain its relatively strong position compared to many other developed economies.
The strategic agenda for the industry is dominated by evolving regulation and embedding a risk management culture, demographic changes, increased investment in technology, including core systems, mobile platforms and social media and with new competition from non-traditional financial services’ entrants a renewed focus on the customer.